The Pitch

Learning to pitch is one of the most important jobs a journalist has, besides producing a story, of course.

In this course, you will be expected to create a pitch for each of your major assignments, which include: Audio #2, Photo  #2, and the Final Project. A pitch doesn’t need to be 1,000 words, and include every little detail about your story. In fact, the more succinct it is, the more likely you are to keep an editors attention. Here are some pitches submitted to This American Life.

  • Pitches for this class should show evidence of pre-reporting. You want to be able to give people a little taste of what could be if your story gets the green light. Pre-reporting includes research, and reaching out to possible sources to get an idea of if this is even a story.
  • Expect questions and dialogue. The pitch process for this class will be almost conversational. You won’t just be reading bullet points. Show your passion for the topic!
  • Always type, and print out, your pitch. It doesn’t have to be written like you’re submitting it to a scholarly journal, but make it professional. However, keep your voice. Don’t take away the curiosity that sparked this. There is also no word limit. If we are having an in-class session, MAKE SURE TO BRING A PRINTED COPY. I will collect the. If we are not meeting, submit it via email during the class schedule.
  • Topics YOU MAY NOT COVER: (1) non-profits, (2) PR-Events [you can always ask, though], (3) new business.
  • And, as usual, make sure your pitch includes: who, what, when, where and how. But, a good story could be missing one or more of those elements — and figuring out why they are missing just might be a story in and of itself.